2024 Update: Artificial Intelligence in Marketing

The global value of AI in marketing is expected to reach $24 billion in 2024–and $105 billion by 2030. Evalla Advisors’ “Artificial Intelligence in Marketing” report explores how it’s grown over the past 12 months, what factors are driving the demand, and where it’s headed.

Increasing demand for advanced analytics, automation, and enhanced customer experiences have fueled the AI marketing boom, as have the proliferation of digital data and the evolution of consumer expectations. AI is now considered a critical component of any brand or agency’s modern marketing strategy.

The report covers such topics as how the landscape has evolved over the past 12 months, Generative AI trends, ways in which major advertising agencies and brands are using AI, compensation models, and ethical concerns over copyright. It also examines future plans for the technology.