Mod Op Makes First International Acquisition with Purchase of Toronto-Based Agency, Context Creative

Acquisition marks sixth in five years and integration of second international office 

MIAMI – January 17, 2023Mod Op, a strategic marketing, design and communications agency with offices across the U.S. and an office in Latin America, announces its first international acquisition, Context Creative, a Toronto-based, full-service creative agency. Context Creative will become Mod Op’s second non-U.S.-based office alongside its office in Panama. 

“The addition of Context Creative to our team brings us more than just an experienced group of professionals, it’s also our first acquisition of an agency outside of the U.S.,” said Eric J. Bertrand, CEO, Mod Op. “This is the logical next step for our agency and enables us to offer our clients the well-known benefits of cross-border business relationships. Context Creative’s well-rounded staff and expertise in the renewable energy and government sectors make it a perfect fit for Mod Op.” 

For more than two decades, Context Creative has worked collaboratively with clients to solve branding and communications challenges across sectors most critical to society and the economy, including energy, healthcare, manufacturing, transportation, education and financial. Beyond award-winning creative, the agency specializes in formulating results-driven strategies and applying design thinking to deliver highly effective B2B and B2C communications across all media channels and in multiple languages. 

“When approached from the right context, every challenge becomes an opportunity, and it is through creative thinking, collaborative insights, purposeful design and robust communications experience that we answer our clients’ diverse needs,” said Lionel Gadoury, Founder and Principal, Director of Strategy and Creative Services, Context Creative. “With our integration into the Mod Op team, our clients will benefit from an even broader range of services and new areas of expertise, ensuring we can achieve client goals even quicker and more efficiently.” 

The Context Creative office, located in downtown Toronto, will become Mod Op’s Canadian headquarters. As part of the transition, Lionel Gadoury and the agency’s Principal, Director of Client Services, Cate Jevons, will join the Mod Op team as Executive Vice President of Strategy & Creative, and Executive Vice President of Client Experience, respectively. The transaction was facilitated by, investment banking group, Evalla Advisors