How one dynamic agency picked the right partner to power its growth
A Strong Business. An Ambitious Vision. The Right Partner for Growth.
Intrinsic Digital is a fast-growing, technology-enabled digital marketing agency specializing in location-based marketing for the multifamily sector. Having built a profitable business with a scalable model, its leadership team had a clear ambition: build on that success and take the company substantially further.
The goal wasn’t simply to complete a transaction. It was to find the right partner. One who shared management’s vision, respected the company’s culture and could support its next stage of growth.
Where Evalla Made the Difference
Intrinsic chose Evalla for our marketing-sector expertise, deep understanding of its business, and hands-on senior expertise at every stage of the transaction. We helped translate what made Intrinsic successful into a compelling investment story and led a competitive process that created meaningful alternatives for management.
By evaluating both strategic and financial considerations—including transaction terms, growth opportunities, and cultural fit, we generated multiple compelling offers, helped the team assess its options, and ultimately identified the partner best aligned with its vision and priorities for the future.
A Partnership Built for Growth
Intrinsic partnered with Griffin’s Wharf Partners, with Lineage Capital as a co-investor. Matthew Kilmurry and the leadership team continue to lead the business, supported by partners who share their ambition for its next chapter.
For Evalla, a successful outcome means more than getting a deal done. It means creating choices for business owners and helping them find a partner who aligns with their financial objectives, strategic ambitions and culture.
“With Evalla, we had two highly experienced advisors bringing different perspectives and staying hands-on throughout the transaction. We were never handed off. Lori and Veersen combined deep M&A expertise with integrity, responsiveness and meticulous attention to detail—keeping the process moving while making sure nothing was overlooked.”