At the May 2025 ANA Financial Management Meeting, Founder and Managing Partner of Evalla Advisors, Lori Murphree, provided an overview of the current mergers and acquisitions (M&A) landscape, with a specific focus on the marketing services sector. Her presentation explored how recent M&A activity has influenced the industry and will continue to do so in the future. Additionally, she addressed the advantages and challenges associated with consolidation, examining its potential impacts on agencies, clients, and employees.